A short campaign challenge
Invite an audience to play a matching, timing or trivia game around a launch or event.
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02 / Game Design
Give your audience a story they can play.
We design branded browser games for launches, promotions and events. Players follow a link and take part, without installing an app.
A good fit when
Start with the job
you need done.
- You want an interactive way to introduce a brand or product.
- An event needs a short challenge people can play and share.
- You want to connect a playable experience to a signup or next step.
We turn the audience, message and intended play session into a game concept. An early playable MVP lets you judge the core mechanic before the full visuals and content are finished. The brief defines device support, scoring, replay and any data collection.
Possible projects
A few ways we could help.
Examples to start a conversation. We shape the project around your needs, tools and budget.
A game that teaches
Help visitors explore a topic through choices, feedback and a short challenge they can replay.
A story people can explore
Let visitors discover a founder story, place or brand through characters, scenes and simple interactions.
Scope before commitment
Three ways to get started.
Mini game
A short branded challenge built around matching, timing or another familiar mechanic.
- One game loop with your visual theme
- Desktop and mobile testing
Standalone game; no accounts or live backend.
Custom game
Bring your brand story to life with an original playable concept.
- Custom visuals and mechanics, starting with a playable first version
- Scoring, replay and launch handoff
One game, ready to link to or embed on a compatible site.
Game + launch page
Give players a next step during a product launch, promotion or event.
- Custom game, launch page and one signup or sharing feature
- Tracking for plays and the chosen next step
Advertising and campaign management are separate.
What happens after the build?
You receive the agreed game files and instructions for publishing or embedding on a compatible site. We test desktop and mobile play within the agreed scope. Accounts, live leaderboards, hosted features and future content updates require an explicit support plan.
We agree the brief, review a first working version together, then complete the final handover.
Studio-built examples
Related work.
Browser game · Playable in your browser
Arc Labs Game
An interactive studio story told through illustrated scenes, movement and playful challenges.
Play the gameBefore you
get started.
What is the difference between a mini game and a custom game?
A mini game uses one familiar mechanic, such as matching or timing, with your visual theme. A custom game starts with an original playable concept and agreed visuals and mechanics built around your story.
What does a game + launch page add?
It adds a page that introduces the experience, one agreed signup or sharing feature, and tracking for plays and the chosen next step. Advertising, media buying and campaign management are separate.
Can it run on our website?
The game can be shared through a browser link or embedded where your platform supports it. We check the publishing destination and target devices before agreeing the build.
How would we measure whether it works?
Choose a few measures tied to the purpose: starts, completions, replays or a signup after playing. We agree the tracking and data handling in the brief. A game does not guarantee engagement or sales.
Start a conversation
Tell us what
you have in mind.
Tell us about your audience, the story you want to tell and any launch or event date.
No package decision needed. We’ll reply by email to clarify your idea and arrange a short call if useful.